The latest buzz around the brewhouse is a nonalcoholic booze. But nonalcoholic drinks aren’t limited to the local brewpub. You can also find them on tap at your favourite beer chain, in your office mates fridge or a posh hotel or two. Among the most noteworthy is the Athletic Brewing Co., a startup based in Boston, MA. This isn’t your typical brewpub, but rather a microbrewery on the cutting edge. To top it all off, the company has already racked up an impressive collection of accolades, including the first AAAA-approved microbrew in the US. So you might want to put down your martini and check it out. Amongst the usual suspects is NFL footballer and aspiring sommelier J.J. Watt, the aforementioned equidistant, and a couple of ex-sommeliers in the mix. A lot of money has been made in this business and many more are on the way. Considering the aforementioned notables, it is no surprise that the company has already snagged several coveted media outlets.